Louisa and I attend a Mother Daughter Entrepreneurship Workshop with We Mean Business.

Last week, my 12-year-old daughter Louisa and I attended a Mother-Daughter entrepreneurship workshop organized by We Mean Business. In keeping with the theme, the event was run by mother-daughter team Karen Purcell and Beverly Wallenstein. It was held at the beautiful new eHub in Kennedy Hall at Cornell.

The curriculum covered five key steps for getting a business idea off the ground:

  1. Let the ideas flow--Idea Generation
  2. Who is your customer? --Market Analysis
  3. How will you differentiate yourself?--Competitive Analysis
  4. Work out the numbers--Financial Analysis
  5. Get your idea out there!--Pitching and Marketing
My nine-year-old daughter, Chiara was below the age range cutoff for this event, but she drew this illustration of the three of us together. From left: me, Chiara, Louisa.

My nine-year-old daughter, Chiara was below the age range cutoff for this event, but she drew this illustration of the three of us together. From left: me, Chiara, Louisa.

I was delighted to see the teams enthusiastically workshopping their ideas throughout the evening. My daughter was energized and inspired. She's excited to continue pursuing her startup dreams! Hopefully there will be many more events to come from the We Mean Business team!

Here are Louisa's thoughts on the workshop:

"I strongly encourage women and girls to come to more of these workshops - they're so inspiring! I love that the women running these workshops share stories about when they were just getting started with their businesses, and empower us to choose our own paths and make our dreams become reality! A bit of wisdom I learned at this workshop is to choose a woman who you admire and ask her to be your mentor-it's always helpful to have someone to help you improve on your ideas, and support you until you reach your goal!"